Book • Framework • Platform

Designing the Future University

A strategic ecosystem that brings together the HEBMIC framework, institutional redesign methodology, digital conversations, and an emerging AI companion to help leaders navigate change with clarity, rigor, and purpose.

Book cover for Designing the Future University
Why This Matters

The eight pressures higher education can no longer ignore

Universities are not confronting one isolated disruption. They are facing a cluster of strategic pressures that demand a more disciplined, mission-aligned, and governance-legitimate response.

Declining Public Trust

Institutions are being pressed to demonstrate value, legitimacy, outcomes, and stewardship with greater clarity than before.

Changing Employer Expectations

Employers increasingly expect applied capability, adaptability, and stronger alignment between learning and workforce relevance.

Technological Innovation and AI

Digital acceleration and AI are reshaping teaching, operations, competition, and the capabilities institutions must now build.

Rising Costs and Student Debt

Affordability pressures are intensifying scrutiny of the cost structure, the value proposition, and long-term sustainability.

Alternative Providers and Competition

New entrants are expanding options for learners and changing the competitive terrain universities can no longer ignore.

Federal Policy and Regulatory Burden

Policy shifts, compliance complexity, and accreditation pressures shape what can change and how institutional change proceeds.

Financial Sustainability Concerns

Structural revenue pressure makes business model questions unavoidable for institutions seeking resilience and mission continuity.

Demographic and Enrollment Shifts

Traditional pipelines are changing, forcing institutions to rethink demand assumptions, program mix, and growth pathways.

Three Questions

Three questions higher education can no longer avoid

These three questions move the conversation beyond surface pressures and toward the deeper structural issues institutions can no longer postpone.

The business model question

The Business Model Question

What if the greatest threat is not political pressure, declining enrollment, or shrinking budgets, but the refusal to talk about the university’s business model?

The shared governance question

The Shared Governance Question

What if the greatest barrier is not resistance to change, but misunderstanding how change should happen through shared governance?

The innovation system question

The Innovation System Question

What if innovation is not the problem, but the lack of a system to guide it?

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The Framework

HEBMIC: a governed operating system for institutional innovation

The Higher Education Business Model Innovation Compass helps institutions diagnose pressures, map the current model, design credible pathways, secure governance approval, and implement with discipline.

1

Diagnose

Clarify pressures, risks, and strategic opportunities.

2

Map

Make the current business model visible and legible.

3

Design

Develop mission-aligned innovation pathways.

4

Roadmap & Approval

Sequence work and secure governance legitimacy.

5

Implement & Scale

Pilot, learn, refine, scale, or sunset initiatives.

The Book

Designing the Future University

Designing the Future University: Rethinking the Higher Education Business Model is a forthcoming book that introduces the core ideas behind this platform. Written for presidents, provosts, trustees, deans, faculty leaders, and senior administrators, it offers a practical and strategic approach to business model innovation, shared governance, and institutional transformation.

Core Thesis
Innovation is not an event. It is a system.
Shared governance is not a barrier. It is the engine.
Business model redesign is not a threat to mission. It is how mission endures.
Who This Book Is For

Built for leaders responsible for the future of the university

Designed for decision-makers who must connect mission, governance, strategy, finance, enrollment, and innovation into a coherent institutional response.

Executive Leadership

  • Presidents
  • Provosts
  • Cabinet-level leaders
  • Trustees and governing boards

Academic Leadership

  • Deans and associate deans
  • Faculty leaders engaged in shared governance
  • Program and academic affairs leaders
  • Institutional change champions

Strategic Functions

  • Strategy and innovation leaders
  • Finance and budget leaders
  • Enrollment and student success leaders
  • Administrators shaping institutional design
Advance Praise

What higher education leaders are saying

Endorsements from senior leaders in presidential leadership, provost leadership, finance, strategy, and higher education transformation.

“At a time when higher education leaders are grappling with profound institutional and strategic challenges, Designing the Future University offers a timely and practical contribution. Ghazwan Hassna brings forward a serious framework for thinking about innovation, governance, and institutional transformation. Presidents, provosts, trustees, and senior leaders will find in this work an important resource for engaging the future of higher education.”

John Y. Gotanda
President, Hawaiʻi Pacific University

“From the perspective of institutional strategy and transformation, Designing the Future University is a timely and practical contribution to the challenges facing higher education today. Ghazwan Hassna offers a thoughtful framework for leaders working to rethink institutional models, navigate change responsibly, and align innovation with mission, governance, and long-term sustainability. This is a project that should be of interest to presidents, provosts, trustees, chief strategy officers, CFOs, and other senior leaders across higher education.”

Jennifer Walsh, PhD
SVP of Strategic Initiatives and Chief Strategy Officer, Hawaiʻi Pacific University; Incoming President, William Peace University

Designing the Future University speaks directly to some of the most important challenges facing higher ed today. Dr. Hassna offers a thoughtful and practical framework for navigating institutional change in ways that align innovation with academic mission, shared governance, and long-term sustainability. This is a timely contribution for provosts and other academic leaders who prefer to be proactive rather than reactive as they work to shape the future of higher education.”

Brenda A. Jensen, PhD
Acting Provost, Hawai'i Pacific University

“As a relatively new CFO in higher education, I have found this work especially valuable in connecting financial realities with broader institutional strategy. Dr. Ghazwan Hassna reframes innovation not as episodic change, but as a disciplined, governed system tied to mission and financial sustainability. Designing the Future University offers a practical guide for leaders shaping the future of their institutions and is essential reading for presidents, provosts, CFOs, trustees, and senior educational leaders across the board.”

David LeNoir
Chief Financial Officer, Hawaiʻi Pacific University

“Arguably, American higher education is facing a level of disruption unseen in its history. Declining public confidence, rising costs, reduced government funding, and increased student expectations are placing intense pressure on the very survival of many institutions across the nation. Colleges and universities must embrace an evolving business model, introduce greater transparency across their campuses, and empower the full institutional community through shared governance in order to survive and thrive in the future.

In my experience, however, very few higher education leaders are equipped with the tools needed to address these challenges. That is why I find Dr. Ghazwan Hassna’s work so compelling and so important at this moment. At last, a comprehensive model and practical guide that can help leaders assess their current realities and develop strategic pathways for future success. These tools should be embraced by trustees, executive teams, and faculty leaders alike as part of a shared institutional effort.

Well done, Dr. Hassna. Your work is critical to helping American higher education overcome its current business challenges and continue creating bright futures for our students.”

David Kostecki
Former Executive Vice President and Chief Financial Officer, Hawaiʻi Pacific University

Designing the Future University brings a much-needed business model lens to some of the most pressing challenges facing higher education today. Dr. Ghazwan Hassna makes a compelling case that institutional sustainability, innovation, and mission are not separate conversations, but deeply connected leadership responsibilities. Through the Higher Education Business Model Innovation Compass (HEBMIC), he offers a practical and well-structured framework for helping leaders diagnose pressures, rethink institutional models, and move from strategic reflection to governed action. This is a timely and distinctive contribution that will be especially valuable to presidents, provosts, trustees, business deans, and other senior leaders working to strengthen the future of higher education.”

William “Bill” Rhey, PhD
Retired Graduate Dean, University of Tampa; Retired Business Dean, Chaminade University

“Ghazwan Hassna is one of the most sophisticated analysts of big data in the academic world today, and has used his analytical skills to develop a practical and comprehensive response to challenges facing higher education. Designing the Future University is a smart and useful guide for senior leaders facing those challenges, and I highly recommend it.”

Susanne Woods, PhD
Provost Emerita, Wheaton College (MA)

“In Designing the Future University, Dr. Ghazwan Hassna delivers a clear and compelling framework for navigating the structural and strategic challenges facing higher education today. By integrating research, practical leadership models, and applied learning resources, he moves beyond theory to provide actionable guidance for institutional transformation. Particularly notable is the work’s integration of the HEBMIC framework, shared governance, and practical leadership tools that help institutions move from insight to governed action. This is an important contribution to the field and a valuable resource for presidents, trustees, provosts, and senior leaders committed to strengthening institutional resilience and long-term relevance.”

Jeffrey Blake Rich
Vice President and Chief Marketing & Communications Officer, Hawaiʻi Pacific University

Featured Conversation

From the Digital Library

A featured video conversation introducing the ideas behind the book and the HEBMIC methodology.

About the Author
Author photo

Dr. Ghazwan Hassna

Professor, author, faculty leader, strategist, and creator of the HEBMIC methodology.

This platform brings together the book, digital conversations, and future AI-powered tools to help leaders rethink the future of higher education with clarity, legitimacy, and practical discipline.

For speaking, collaboration, academic conversations, or inquiries related to the book, the digital library, or HEBMIC AI, please feel free to reach out.

Coming Next

HEBMIC AI

An interactive AI companion for exploring the HEBMIC methodology, thinking through institutional challenges, and translating the framework into practical strategic conversations.

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Contact

Connect with the author

For speaking, collaboration, academic conversations, or inquiries related to the book, the digital library, or HEBMIC AI, please feel free to reach out.

Next Step

Continue exploring the platform

Discover the growing library of conversations and companion resources connected to the book and methodology.